Samanta Beltran Creative Consulting

Strategic Communications, Social Media Strategy & Website Optimization for Schools

Helping school districts and educational organizations strengthen their digital presence, streamline CMS website transitions, and build community trust through effective communications.

What I Can Do for You

I help school districts plan and manage CMS website transitions while improving site organization, accessibility, and user experience.

Website audits and restructuring
CMS transitions (Edlio → Finalsite, etc.)
Content migration planning
Site architecture organization
Staff training and launch support

Website Strategy & CMS Transitions

Laptop with website image in a cute kawaii.jpg

I develop strategic social media plans that help schools engage their communities, share important updates, and highlight student success.

Platform strategy and growth planning
Campaign development
Content calendars
Community engagement strategy
Analytics reporting and performance insights

Social Media Strategy

I support school leaders with clear, consistent communications that strengthen trust with families, staff, and the broader community.

District-wide communication planning
Brand alignment and messaging
Marketing materials and graphics
Presentation and training materials
Bilingual communications (English/Spanish)

Strategic Communications Support

Results that Matter

SSFUSD

Directed a 19-site CMS website transition from Edlio to Finalsite, improving usability and consistency across the distric
Organized and facilitated webmaster trainings for 50+ staff members, boosting staff confidence and efficiency
Designed a communications campaign that increased awareness of the website transition and promoted smooth adoption

RCP Charter

Led a full CMS website transition that improved navigation and enhanced user experience for parents and staff
Developed a social media campaign that increased parent awareness and engagement
Delivered tailored staff training, empowering webmasters to manage content efficiently and confidently

EMPF Foundation

Boosted social media following by over 400% in 6 months, increasing visibility for programs and events
Created data-driven campaigns that engaged the community and drove event participation
Managed multi-platform communications across Facebook, Instagram, and LinkedIn, amplifying program outreach

I’m Samanta, a communications strategist passionate about helping school districts communicate with clarity, confidence, and impact.

I specialize in CMS website transitions, social media strategy, and district-wide communications campaigns that strengthen digital presence and maintain community trust.

I’ve managed multi-platform social media campaigns, developed targeted digital strategies, and led large-scale CMS transitions to improve website user experience and accessibility. I also create professional marketing and training materials that empower teams to communicate effectively.

Fluent in English and Spanish, I collaborate closely with administrators, staff, and stakeholders to ensure messaging is inclusive, strategic, and aligned with district goals.